Blush on Wheels
It’s summertime and pop-up shops have been sprouting up all over different cities in parking lots, vacant storefronts, and the like. We've visited several pop-up shops and travelling markets and always find it exciting to disocver local designers, artisans and business owners in different cities. We enjoy them for the element of surprise, their ability to generate excitement for brands and artisans, and for the allure that they might not be there tomorrow. We know Hamilton foodies love their food trucks, and now fashion lovers will get a taste of mobile commerce when BOW rolls into town.
We recently took a mini road-trip out to Guelph to visit Michele Lee's bricks and mortar shop Blush Shop and were smitten with it. Michele has taken a new spin on pop-up shops, with Blush On Wheels. Allow us to introduce you to BOW. Michele launched Blush On Wheels in the spring of last year. "For quite some time, people were commenting and asking if I would open up other Blush locations," says Michele, "I was intrigued with the idea of actually taking the Blush experience to them. Kind of like a pop-up shop but on wheels." So she converted an old camping trailer into a mobile shopping paradise. BOW is a full-sized pink RV, circa 1984. It's 28 feet of goodness! Michele gutted the interior and painted the exterior blush pink, of course. The inside of the trailer is as glamorous the the shop itself, complete with vintage chandeliers, pink banquettes, a private dressing room and cozy seating area.
We were excited when we found out about her mobile retail concept and decided to partner up with Michele to bring BOW to Art Crawl. Who doesn't love a road trip loaded up with great fashion? Beaux Mondes has been the outlet through which we support local businesses and creative entrepreneurs. Fashion is a fast paced industry and we admire Michele's efforts to keep her business current and find innovative ways to evolve her business. As an extension of the blog, we're always looking to engage in creative partnerships with businesses, brands and artisans we love. And we couldn't think of a better fit than hosting BOW! So come on down this Friday and a shop a curated selection of Canadian and international labels including clothing, accessories, shoes, jewelry and bags. We'll be there to offer styling advice! Hope to see you there!