ROW DTLA: A Reimagined Retail and Cultural District
During a recent vacay in Los Angeles, my friends and I stumbled across ROW DTLA, a marketplace of pop-up shops in a historic industrial space currently being reimagined as a retail and cultural district. Presently bordered by downtown LA’s warehouse, arts and fashion districts, this hub was originally known as the LA Terminal Market, and built from 1917 to 1923 along the Southern Pacific Railroad.
Progress is underway at this mixed-use warehouse space. And though it is currently under construction, parts of it opened up for the holidays with a collection of 11 unique pop-up vendors. It's a cool way for new retailers to test out brick + mortar spaces and for the district to cultivate a community of creative entrepreneurs. It also offered a glimpse into the 100 future retailers and restaurants ROW DTLA will be home to -- from Capsule Home, a design studio that supports emerging design talent, to MILLA Chocolate, a Los Angeles based chocolaterie crafting fresh chocolates and confections. While there, we learned Smorgasburg L.A. hosts a food and craft market on Sundays. And that new vendors will be moving into spaces in the new year, like coffee shop Go Get Em Tiger, and streetwear line Bodega.